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Healthtech Firm Gears Up for Growth with Key Executive Appointments

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Toronto, ON – Sept. 13, 2022 – , a leading Digital Care Journey platform for hospitals and health systems today announced the expansion of its leadership team with the addition of Jeremiah McGuire, as Vice President, Sales.

Prior to joining ɫ��ֱ��, Jeremiah held the role of Vice President, Sales & Strategy for WebMD, where he led clinical sales and strategy to deliver integrated patient education, engagement, and adherence solutions to health systems – including leading commercial efforts for their Krames digital patient education solutions. Jeremiah has served in a variety of senior sales leadership roles at organizations such as SONIFI Health, Netsmart Technologies, and Allscripts.

“ɫ��ֱ�� is disrupting traditional health care delivery with its innovative digital care and remote patient monitoring approach. It is a unique opportunity for me to join the company at this stage given the surging demand for digital health solutions and make a real impact. I look forward to leveraging my experience as the company continues to innovate, scale, and deliver solutions that assist our clients to improve healthcare outcomes, better navigate and compete in a complex, evolving market,” said Jeremiah McGuire.

Earlier this year, ɫ��ֱ�� appointed Tracy Staniland, Vice President, Marketing, and promoted two tenured directors Meherazade Sumariwalla, to the role of Vice President, Customer Success, and Denice Koo, to the role of Vice President, Patient Education. With the addition of Jeremiah, together with the founding partners, they will make up an expanded senior leadership team, taking an active role in executive decision making and leading the execution of company-wide strategic initiatives.

Tracy Staniland has more than 20 years of B2B marketing leadership experience helping tech start-ups level up their brand, achieve growth targets, evangelize emerging and new categories, and forge strategic partnerships. Before joining ɫ��ֱ��, Tracy held senior marketing roles at SaaS-based and AI companies focused on multiple verticals including healthcare and insurance. At PolicyMedical (now RLDatix), an enterprise policy management platform for healthcare, she led a high-performance marketing team focused on driving effective growth marketing programs. Tracy leads all aspects of the ɫ��ֱ��’s marketing strategy including demand generation, communications, product marketing, digital and sales enablement.

Meherazade Sumariwalla, an accomplished customer service advocate, recently promoted to Vice President, Customer Success, leads the company’s customer success team, where she is responsible for the vision and execution of customer service and support of ɫ��ֱ��’s customer base. With a passion for building and maintaining strong relationships with customers, coupled with her healthcare consulting experience, Meherazade collaborates closely with them to achieve clinical outcomes through the full utilization of ɫ��ֱ��’s Digital Care Journeys across multiple service lines.

‍Denice Koo has more than 15 years experience designing patient education and experiences using best practices in health literacy, adult learning, and risk communication. Dedicated to the advancement of health literacy and patient education, Denice has been instrumental in building the patient education practice at ɫ��ֱ�� for the past seven years, resulting in her recent promotion to Vice President, Patient Education. Denice is responsible for leading the company’s R&D efforts for all new digital care plans, including the development of content, quality assurance, and implementation.

“I’m thrilled with the addition of Jeremiah to lead our business development strategies. His impressive track record driving revenue growth for innovative digital health solutions including digital patient engagement is a tremendous benefit to our team,” said Dr. Joshua Liu, CEO and Co-founder of ɫ��ֱ��. “Today’s announcement signifies a key building block in our company’s journey as we move quickly to structure our organization for faster growth and to ensure that the needs of our customers remain front and center. Jeremiah, Denice, Meherazade, and Tracy are all highly capable, dynamic professionals with successful track records in technology and healthcare who will be instrumental in leading our team as we grow and execute on our mission to ensure that every patient gets the right care at the right time.”

ɫ��ֱ�� has been recognized by AVIA Connect as a Top 5 Condition Specific Remote Monitoring Platform and has received multiple accolades for being one of the Best Workplaces in Canada.

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About ɫ��ֱ��

ɫ��ֱ�� provides the leading Digital Care Journey platform for hospitals and health systems to engage, monitor and stay connected with patients across healthcare journeys. 30+ clinical studies & evaluations have shown ɫ��ֱ�� to improve the patient experience while reducing hospital length of stay, readmissions, and ED visits. Health systems such as UAB, Intermountain, Atrium, University Hospitals, MultiCare, Baystate, Trillium Health Partners, William Osler Health System, Sunnybrook, and others use ɫ��ֱ�� to elevate the patient experience, improve outcomes and lower costs. Patients access digital care plans on their smartphones, tablets or computers and are guided via reminders, education, and progress tracking. Providers receive alerts, monitor patients and access analytics to deliver better care. ɫ��ֱ�� is directly integrated with EHRs such as Epic, Cerner, Meditech and Allscripts. Learn more at or follow ɫ��ֱ�� on , , and .

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Media Contact:

‍Rachel Subramaniam
Marketing Manager
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Email: rachel@seamless.md ��